United Kingdom-London: Advertising and marketing services
|Tile||United Kingdom-London: Advertising and marketing services|
|OJEU (High Value)||076480-2020|
|Type||Invitation to tender|
|Nature Of Contract||Service contract|
|Awarding Authority||Network Rail Infrastructure Ltd|
|Awarding Criteria||The most economic tender|
I.1) Name and addresses:
NUTS code: UK
I.2.3) The contract is awarded by a central purchasing body
I.3) Procurement documents
I.3.4) Additional information can be obtained from:
I.3.6)Tenders or requests to participate must be submitted electronically via:
I.3.8) to the above mentioned address
I.4) Type of the contracting authority: BODY PUBLIC
I.5.2) Other activity -
Media Planning and Buying Framework
A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1).
II.1.6) This contract is divided into lots: no
NUTS code: UK
II.2.3.2) Main site or place of performance:
National across the UK.
A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying.
The key service deliverables include:
— strategy and planning — media strategies, recommendations, channel and project plans for national and local campaigns which maximise and integrate the use of Network Rail’s owned media channels,
— implementation and optimisation — negotiating buy rates with media owners and in flight optimisation of campaign media,
— evaluation and reporting — Benchmarks and targets for media efficiency and weekly reporting to monitor live campaign performance and provide actionable insight,
— management and administration — media supplier contacts, timely and accurate end of campaign reconciliation and the provision of proactive, flexible and supportive account management services tailored to the requirement,
— performance measurement/monitoring — agreed KPI’s/SLAs to ensure that the supplier is delivering the service requirements.
Out of scope:
— creative development,
— print, event management, mailings and site installation.
II.02.07) Duration in months 60
II.2.7.5) This contract is subject to renewal: yes
II.2.7.6) Description of renewals:
The contract is for an initial 3 years with the option to extend for 1 year plus an additional 1 year subject to performance.
III.1.1) List and brief description of conditions
Whilst participating tenderers are not required to be members of any specific professional bodies, tenderers will be required to demonstrate required experience and technical ability as outlined in the procurement documents and throughout the tender process.
Prospective tenderers should review the tender documents including the scope of services to ensure that they are fully capable of meeting all the requirements prior to completing and submitting any tender documentation.
III.1.2.2) Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
III.220.127.116.11) Selection criteria as stated in the procurement documents
IV.1.1) Type of procedure: Competitive Negotiation
IV.1.1) Type of procedure: Competitive procedure with negotiation
With prior call for competition notice.
IV.1.5) The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.02.01) Time limit for receipt of tenders or requests to participate
IV.02.02) Date 2020-03-02
IV.02.02) Local time 12:00
IV.02.03) Estimated date of dispatch of invitations to tender or to participate to selected candidates
VI.2.2) Electronic invoicing will be accepted
VI.2.3) Electronic payment will be used
VI.05.00) Date of dispatch of this notice 2020-02-12
English Language Unavailable
|79340000; 79341400; 92200000; 92220000; Advertising and marketing services; Advertising campaign services; Radio and television services; Television services;|
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