United Kingdom-London: Advertising and marketing services

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Tile United Kingdom-London: Advertising and marketing services
OJEU (High Value) 076480-2020
Type Invitation to tender
Date Published 2020-02-14
Deadline 2020-03-02 12:00:00
Nature Of Contract Service contract
Awarding Authority Network Rail Infrastructure Ltd
Awarding Criteria The most economic tender

Description :

Section I: Contracting authority

I.1) Name and addresses:
Official name: Network Rail Infrastructure Ltd
Postal address: 1 Eversholt Street
Town: London
Postal code: NW1 2DN
Country: UK
Telephone: +44 12345678
E-mail: Joyce.Gibson@networkrail.co.uk
NUTS code: UK
Main address (URL): https://networkrail.bravosolution.co.uk/web/login.html
I.2.3) The contract is awarded by a central purchasing body

I.3) Procurement documents

Additional Information
I.3.4) Additional information can be obtained from:
I.3.6)Tenders or requests to participate must be submitted electronically via:
I.3.8) to the above mentioned address
I.4) Type of the contracting authority: BODY PUBLIC
I.5.2) Other activity -
Railway Services

Section II: Object of Contract


Media Planning and Buying Framework

Reference number: project number 19802

II.1.4) Short description

A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1).

II.01) Estimated value excluding VAT:
GBP 17500000

Information about lots
II.1.6) This contract is divided into lots: no

Description: Item/Lot 1
NUTS code: UK
II.2.3.2) Main site or place of performance:

National across the UK.

II.1.4) Short description

A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying.

The key service deliverables include:

— strategy and planning — media strategies, recommendations, channel and project plans for national and local campaigns which maximise and integrate the use of Network Rail’s owned media channels,

— implementation and optimisation — negotiating buy rates with media owners and in flight optimisation of campaign media,

— evaluation and reporting — Benchmarks and targets for media efficiency and weekly reporting to monitor live campaign performance and provide actionable insight,

— management and administration — media supplier contacts, timely and accurate end of campaign reconciliation and the provision of proactive, flexible and supportive account management services tailored to the requirement,

— performance measurement/monitoring — agreed KPI’s/SLAs to ensure that the supplier is delivering the service requirements.

Out of scope:

— creative development,

— print, event management, mailings and site installation.

II.2.5) Award criteria:

Value excluding VAT: GBP 17500000
II.02.07) Duration in months 60
II.2.7.5) This contract is subject to renewal: yes
II.2.7.6) Description of renewals:

The contract is for an initial 3 years with the option to extend for 1 year plus an additional 1 year subject to performance.

II.2.10) Variants will be accepted: no

Section III: Legal, economic, financial and technical information

III.1.1) List and brief description of conditions

Whilst participating tenderers are not required to be members of any specific professional bodies, tenderers will be required to demonstrate required experience and technical ability as outlined in the procurement documents and throughout the tender process.

Prospective tenderers should review the tender documents including the scope of services to ensure that they are fully capable of meeting all the requirements prior to completing and submitting any tender documentation.

III.1.2) Economic and financial standing
III.1.2.2) Selection criteria as stated in the procurement documents
III.1.3) Technical and professional ability
III. Selection criteria as stated in the procurement documents

Section IV: Procedure

IV.1.1) Type of procedure: Competitive Negotiation
IV.1.1) Type of procedure: Competitive procedure with negotiation
IV.1.1)Accelerated procedure
IV.1.1.2) Justification

With prior call for competition notice.

IV.1.3) The procurement involves the establishment of a framework agreement

IV.1.4) Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.5) The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations

IV.02.01) Notice number in the OJ S 2019/S 199-483625
IV.02.01) Time limit for receipt of tenders or requests to participate
IV.02.02) Date 2020-03-02
IV.02.02) Local time 12:00
IV.02.03) Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.02.06) Duration in months (from the date stated for receipt of tender): 6

Section V: Complementary information


VI.2.1) Electonic ordering will be used
VI.2.2) Electronic invoicing will be accepted
VI.2.3) Electronic payment will be used

Review body:
Official name: Network Rail
Town: Milton Keynes
Country: UK

Section VI

VI.05.00) Date of dispatch of this notice 2020-02-12

English Language Unavailable

CPV Codes
79340000; 79341400; 92200000; 92220000; Advertising and marketing services; Advertising campaign services; Radio and television services; Television services;

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